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Sun Co-Founder Backs Start-Up That Wants to Be the Visicalc of Big Data

Metamarkets has gotten a $15 million B round led by new investor Khosla Ventures

Metamarkets, the analytics start-up that wants to be the "Visicalc of Big Data," has gotten a $15 million B round led by new investor Khosla Ventures - Vinod was one of Sun's founders.

Existing backers IA Ventures, True Ventures, Village Ventures and AOL Ventures kicked in. AOL is a customer. Advertising don't you know

The new money brings total capital raised so far to $23 million. It's earmarked for product development and sales and marketing. It's pushing into social media and payment start-ups where the data is massive.

Metamarkets figures it delivers Data Science-as-a-Service and can make up for the 200,000 data scientists McKinsey reckons we'll be short over the next decade. Its solution is supposed to let non-experts filter, analyze and visualize Big Data and increase revenue.

According to Khosla, now a Metamarkets advisor, "Hadoop as a batch system is so last generation. It is time to move closer to real-time exploration of Big Data rather than the 70s mode of batch processing."

Not that the start-up doesn't use Hadoop. It's got a customized job called Data Pipes but the heart of its system is Druid, a distributed in-memory columnar data engine that's supposed to slice, dice and drill through data a thousand times faster than conventional disk-backed databases mixed with a JavaScript framework for interactive data visualizations, an out-of-the-box modeling framework that generates analytic insights without requiring a PhD and a cloud-based architecture for elastic scaling and lower TCO.

The widgetry is supposed to be a happy alternative to the DIY state of Big Data solutions.

The two-year-old start-up claims 100+ billion events ingested and processed per month; 100,000+ ad-hoc, multi-dimensional queries executed a day; 10+ TB of compressed, memory-mapped derived data and 500ms average query response time. CEO Michael Driscoll claims a dozen customers paying $10,000-$20,000 a month. Apparently Square is one of them.

The Metamarket solution is now available on the AWS Marketplace.

GigaOM says the start-up got a purchase offer from Twitter last year but evidently didn't offer enough to satisfy initial investors.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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